Tangerine Tango, the Pantone color of 2012, is a spirited reddish orange that provides the energy boost we need to recharge and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike and this year Tangerine Tango is especially appealing in men’s and women’s fashion.
Fashion designers featured in the PANTONE Fashion Color Report Spring 2012, are incorporating this attractive orange into their spring collections, and Steve & Co. is using it, too.

A fun, lively take on a traditional autumnal hue, Tangerine Tango will surely carry through to fall fashion as well.